Are your Amazon product titles damaging your business? Tighten your seat belts because we're about to dive headfirst into the zany world of Amazon product title mistakes that are ruining your business.
Mistake #1: The Dictionary Diarrhea
Some sellers think that Amazon's character limits are just suggestions. Their product titles read like a never-ending stream of keywords, jargon, and random words thrown together. "Stainless Steel, Non-Stick, Eco-Friendly, BPA-Free, Easy-to-Clean, Oven-Safe, Grill-Ready, Dishwasher-Friendly, Spatula-Not-Included Frying Pan" - we're not making this up!
Pro Tip - Keep it short and meaningful.
Mistake #2: The CAPS LOCK Crusaders
These sellers believe that shouting sells. So, they put their product titles in ALL CAPS. "THE BEST GRILLING SPATULA YOU'LL EVER NEED - BARBECUE LIKE A PRO!" But let's be honest; no one likes to be yelled at, even by a spatula.
Tip: Write like this without using CAPS LOCK.
Mistake #3: The Extraterrestrial Titles
Sometimes, we wonder if some sellers have secret connections to aliens because their product titles are out of this world. "Galactic Chef's Ultrasonic Hyper-Speed 10,000,000°F Laser-Cut Pizza Cutter for Interdimensional Pizza Lovers." We're still trying to figure out which dimension they're targeting.
Pro tip: Write your titles keeping your customers in mind.
Mistake #4: The Grammar Gone Wild
Spelling and grammar are like mythical creatures to some sellers. They believe in their own language, like "Oven Toaster Not Soggy Pancake Maker, Perfect for Kid's Birthday Partys." Sorry, but we couldn't decipher that one.
Pro tip - Hire a copywriter or editor. Or you can talk to us. :-)
Mistake #5: The "I Can Fit It All" Epic Titles
Ever seen a product title that could double as a novel? "This Is the Best, Most Incredible, Mind-Blowing, Life-Changing, Revolutionary, Must-Have, One-and-Only, Ultimate, Top-of-the-Line, Game-Changer, OMG, Can't-Live-Without-It, You-Need-It, Seriously-Trust-Us, It's-That-Good Product Title!" That's not a title; it's a marathon!
Tip: Write only what matters.
Final Word
In all seriousness, folks, these Amazon product title blunders might seem humorous, but they're also a recipe for disaster. Shoppers on Amazon are looking for clear, concise, and relevant information. So, avoid these mistakes, and you'll not only make your customers happy but also boost your chances of Amazon success.
If you need a helping hand in optimizing your Amazon product titles, don't hesitate to reach out to our Amazon marketing agency. We promise not to turn your product title into a stand-up comedy act, but we will help you maximize your visibility and sales.
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