Our Full Service Agency had the privilege of working with a traditional medicine company that aimed to expand its reach and increase sales on Amazon.
When we started working with Ginsen, the immense potential was visible to us. And we wanted the brand to shine to its fullest potential.
Lily and her team at Ginsen Clinic, London
Ginseng was the main component in the medicines. That gives the brand its name. It's needless to talk about the magical health benefits of Ginseng.It is rich in antioxidants and improves your brain function. Plus, research shows it also has anticancer properties.
The founder Lily's experience & expertise in the health sector was also something we wanted to leverage.
Objective:
Our primary objective was to devise a comprehensive Amazon marketing strategy that would drive substantial sales growth, enhance brand visibility, & bring customer loyalty.
Research and Analysis:
Our in-depth research revealed the huge market for traditional medicine in London and other areas of the UK.
But our client wasn't able to tap in the overcrowded space of Amazon where every seller was following an aggressive marketing strategy.
Strategy and Execution:
Putting out the story - Humans crave for stories. And that's why we put Lily's story in front of the world in a non-commercial way.
We also started working on the creatives and redecorated the store front.
A bit of rebranding gave the product and packaging a new look. That resonated well with the health conscious GenZ and Millennials
Optimizing Product Listings: We performed thorough keyword research to identify relevant and high-volume search terms used by potential customers.
By incorporating these keywords strategically into the product titles, descriptions, and bullet points, we ensured our client's listings were optimized for maximum visibility and discoverability.
Enhanced Product Imagery
Medicine is a less interesting category. And visuals can do wonders. That's why we focused more on the product images.
Thanks to our graphics team, we could easily stand out. Soon our CTRs started improving.
PPC Amazon Advertising Campaigns:
We developed targeted advertising campaigns to reach potential customers actively searching for traditional medicine products.
We also tapped in the brand keywords of the competitors to drive extra traffic to Ginsen's website.
The Magic of "Subscribe & Save"
We offered discounts when the customers subscribed to the medicines. After all, medicines are monthly and recurring requirements.So as more customers subscribed, we got more loyal people to support the brand. Results that shocked our client
Phenomenal Sales Growth:
Through our concerted efforts, our client experienced an extraordinary surge in sales, surpassing their initial expectations. Within the first six months, their revenue from Amazon alone increased by a staggering 656%, solidifying their position as a major player in the traditional medicine category.
Our client wasn't expecting this massive growth.
Enhanced Brand Visibility:
People loved the founder's story. Plus, our SEO efforts also yielded results.
After all, we had targeted the relevant keywords and not just the ones with high search volume.
They gained prominent placement in search results, leading to increased organic traffic and exposure to new potential customers.
Customer Loyalty:
Our dedicated review management strategy contributed to a remarkable increase in positive customer reviews.
The authentic feedback helped establish our client as a trusted provider of high-quality traditional medicine products, fostering customer loyalty and repeat purchases.
Plus, we made sure our marketing messages weren't salesy. The main aim was to educate & entertain the audience.
Expanded Product Offering:
The massive revenue surge encouraged our client to diversify their product range.
Now they got the confidence to showcase their entire product range on Amazon.
By implementing a 360 marketing approach and data-driven Amazon strategy, we were able to help our traditional medicine client achieve phenomenal sales growth on the platform.
In 2023, we can't afford to restrict our strategies. It's high time to go for an omnichannel approach and that's what we followed.
Struggling with sales on Amazon? Book a free call with us to sort out your worries now.
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