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Writer's pictureprabal sarkar

4 New Amazon Features Sellers Can't Miss in 2023



As an online seller, staying updated with the latest features and tools on Amazon is crucial for maximising your sales and maintaining a competitive edge. In 2023, Amazon has introduced several exciting features to help sellers enhance their product listings, improve customer experience, and boost overall sales.


In this blog post, we'll walk you through four new Amazon features that every seller should be aware of to make the most out of their online business.


1. Virtual Product Tours


One of the most innovative features Amazon has introduced in 2023 is Virtual Product Tours. This feature allows you to create immersive 360-degree product experiences, offering customers a virtual walkthrough of your products. By leveraging this feature, you can provide a more engaging and interactive shopping experience to potential buyers.


Virtual Product Tours enable customers to visualise the product from every angle, zoom in on specific details, and even interact with certain product features. This not only enhances the customer's understanding of the product but also builds trust and confidence, ultimately leading to higher conversion rates and reduced returns.


To create a Virtual Product Tour, you can utilise Amazon's built-in tools or third-party software that integrates seamlessly with the platform. By investing time and effort into creating compelling product tours, you can differentiate your brand from competitors and leave a lasting impression on shoppers.



2. AI-Powered Product Insights


In 2023, Amazon has taken a step forward in leveraging artificial intelligence (AI) to provide sellers with valuable product insights. This new feature harnesses the power of machine learning algorithms to analyse vast amounts of data and generate actionable recommendations for sellers. Amazing, isn't it?


With AI-Powered Product Insights, you can gain deeper visibility into your product performance, customer behaviour, and market trends. The system can identify opportunities for optimization, suggest pricing strategies, and even provide real-time competitor analysis. Armed with these insights, you can make data-driven decisions to improve your product listings, optimise inventory management, & maximise profitability.


To access AI-Powered Product Insights, you just have to navigate to your Amazon Seller Central account and utilise the intuitive dashboard specifically designed to present relevant data in a user-friendly format.


By embracing this feature, you can unlock the floodgates of your business growth.



3.Enhanced Brand Protection


Brand protection has always been a concern for sellers on Amazon. So in 2023, the platform has introduced enhanced measures to safeguard brand integrity. Amazon's Enhanced Brand Protection feature offers sellers more control over their brand reputation and enables them to take swift action against unauthorised sellers and counterfeit products.


Through Enhanced Brand Protection, you can register your trademarks, enforce intellectual property rights, and create a stronger brand presence. This feature lets you proactively monitor your listings, identify potential infringements, and request the removal of unauthorised sellers.


By ensuring the authenticity and exclusivity of the products, you can foster trust among customers and maintain a positive brand image. Enhanced Brand Protection also helps protect your sales revenue and prevent customer dissatisfaction caused by counterfeit goods.



4.Posts and Newsletters for Sellers


This exciting feature will blow your minds. It lets you communicate directly with your customers and showcase new products, promotions, and updates. Isn't that awesome?


By making posts, you can create engaging content to attract the attention of potential buyers and keep existing customers informed about your latest offerings. These posts can include images, videos, product details, and links to product listings, letting you drive traffic and increase sales.


In addition to posts, you can also send newsletters to your customer base, providing them with exclusive deals, product recommendations, and valuable information related to their niche.


This direct communication channel strengthens the seller-customer relationship and encourages repeat purchases. After all, who doesn't value personalised communication?


To utilise this feature, you have to open your Amazon Seller Central account and navigate to the designated posts and newsletters section. By leveraging this communication tool effectively, sellers can effectively promote their products, increase customer engagement, and drive sales growth.



Final Word


As an Amazon seller, keeping up with the latest features and tools is crucial for success in the ever-evolving online marketplace. These new features will help you stay ahead of the curve and build a memorable brand that customers love.



Facing problems with selling on Amazon? Book your free consultation call with us now!

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